What if you had to scale a kids’ app to 50 million users without IDs, cookies or retargeting? SplashLearn’s Growth Director Atishay Jain did exactly that—and in this episode of Let’s Talk Ads, he breaks down the privacy-first playbook that still converts in a COPPA-ruled world.
From 0 to 50 million users, with ZERO tracking - Let's Talk Ads with Atishay Jain from SplashLearn
What if you had to scale a kids’ app to 50 million users without IDs, cookies or retargeting?
SplashLearn’s Growth Director Atishay Jain did exactly that—and in this episode of Let’s Talk Ads he breaks down the privacy-first playbook that still converts in a COPPA-ruled world.
Inside you’ll hear:
0:00 Intro & why tracking is off-limits for kids apps
3:12 COPPA, GDPR-K & California laws decoded
8:45 Meta & Google set-ups that still deliver when SKAN is useless
14:10 Creative tactics: turning boring math drills into thumb-stopping UGC
18:52 Incentives that pull parents in—without shady targeting
23:30 Attribution when you can’t follow the user
28:05 “measurement” vs. “tracking” and how to pitch it internally
32:40 Building a multi-app portfolio: SplashLearn, SplashJunior & SplashBox
36:55 Atishay’s biggest mistake—and the growth habit that fixed it
👤Guest
Atishay Jain — Growth Director, SplashLearn
🎙️Host
Andre Kempe — Founder & CEO, Admiral Media