Let's Talk Ads

From Dating App failure to Europe's largest social platform for Best Agers (with Lukas Reinhardt)

Episode Summary

n this episode, Andre Kempe chats with Lukas Reinhardt, Co-Founder and CEO of Meet5, Europe’s leading social community app for people over 40. Lukas reveals how Meet5 grew from a failed dating concept into a thriving real-world connection platform. He discusses how the app successfully engages the “forgotten demographic,” why simplicity and safety are key, and what marketers can learn about building genuine communities that extend beyond the screen.

Episode Notes

In this episode of Let’s Talk Ads, host Andre Kempe (Founder & CEO, Admiral Media) sits down with Lukas Reinhardt, Co-Founder and CMO of Meet5 - Europe’s largest social community app for people over 40.

Lukas shares how he turned a failed dating concept into a thriving real-world community platform, connecting thousands of users across Europe. Together, they dive into how Meet5 captured the attention of a “forgotten demographic”, what makes offline experiences so powerful, and how marketers can authentically reach audiences beyond Gen Z and Millennials.

What you will learn:

• How Meet5 evolved from a dating app into a social success story
• Why the 40+ audience is a massive untapped market
• The role of trust, safety, and simplicity in app growth
• How Meet5 built genuine community engagement beyond the screen
• Practical marketing takeaways for app founders and UA managers

Key insights:

• The over-40 demographic is often overlooked — but incredibly loyal once reached effectively.
• Real-world experiences create stronger emotional connections than traditional “swipe” apps.
• Meet5’s success proves that growth doesn’t always require flashy features — just authenticity and focus.

Connect with Lukas: 

• LinkedIn: Lukas Reinhardt
• Meet5 Website: https://www.meet5.de/

Connect with Andre & Admiral Media

• Andre’s LinkedIn: Andre Kempe
• Admiral Media: https://admiral.media
• Podcast Website: https://letstalkads.io

About Let's Talk Ads:

Each week, Andre Kempe chats with leading marketers, app founders, and brand builders who share their secrets for scaling digital products that actually connect.ø