Andre Kempe sits down with Manuel Prueter, CEO and co-founder of Colossi Games, to discuss how TikTok, AI, and creator-driven content are redefining game design and user acquisition. Manuel shares lessons from building global mobile hits, the balance between creativity and performance, and how small teams can use AI to compete at scale. A must-listen for marketers, game developers, and anyone shaping the future of gaming.
In this episode of Let’s Talk Ads, Andre Kempe (Founder & CEO of Admiral Media) talks with Manuel Prueter, Co-Founder & CEO of Colossi Games, about how TikTok, AI, and creator-led marketing are changing the way mobile games are designed, marketed, and scaled.
Manuel shares his journey from MMO games to building one of Europe’s most exciting mobile studios. He breaks down how short-form video, user-generated content, and AI-driven tools have transformed creative testing, user acquisition, and storytelling in gaming.
Together, they explore what it takes to stay relevant in a fast-moving industry — from balancing creativity with performance to building a studio culture that thrives on experimentation and data.
What you’ll learn:
Perfect for:
Game developers, UA managers, growth marketers, creative strategists, and anyone interested in how the world’s top gaming studios merge storytelling with performance marketing.
Connect with Andre & Admiral Media:
Connect with Manuel Prueter:
About Admiral Media:
Admiral Media is an award-winning performance marketing agency helping ambitious brands grow through creative, data-driven campaigns. Official partners with Meta, TikTok, Google, and Snapchat.