Let's Talk Ads

How to lower CAC with Music & Sounds - Inna From Her App shares some Dating App Marketing Secrets.

Episode Summary

In this episode of Let’s Talk Ads, Andre Kempe sits down with Inna Sumovska, Ex-UA Manager at Her App, the leading dating app for queer women and non-binary people. Inna shares how she scaled a niche app with TikTok ads, inclusive marketing, and performance UA strategies, revealing what it really takes to grow apps authentically in 2025.

Episode Notes

In this episode of Let’s Talk Ads, Andre Kempe talks with Inna Sumovska, Ex-UA Manager at HER App the leading dating app for queer women and non-binary people. Inna shares how she scaled a niche app with TikTok ads, inclusive marketing, and performance UA strategies, and what it really takes to grow authentically in 2025.

🔑 What You'll Learn

• How Her App used TikTok to scale a niche LGBTQ+ audience
• Why inclusive design creates a long-term growth advantage
• The shift from Facebook Ads to TikTok Ads and what it means for UA managers
• Tactics for marketing to underserved communities
• Lessons on balancing profitability with authenticity

📌 Key Insights

Inna explains why identity-based marketing is critical for apps like Her, how to build campaigns with limited resources, and why understanding lived user experiences matters more than just targeting demographics.

🎯 Perfect For

User acquisition managers, growth marketers, app founders, LGBTQ+ product leaders, and anyone scaling in niche or mission-driven markets.

Connect with Inna Sumovska

👉https://www.linkedin.com/in/inna-sumovska-68296264/