Even Angry Birds can’t rely on fame alone. In this episode of Let’s Talk Ads, Andre Kempe sits down with Luis de la Cámara, VP Global Marketing at Rovio, to explore how one of the world’s most recognizable gaming brands continues to grow through innovation, data, and creativity. Luis shares how product and marketing alignment drive sustainable growth, why AI and machine learning are already shaping gameplay and campaigns, and how “fake ads” often reveal real player insights. He also dives into Rovio’s approach to building teams that balance technical expertise with creative thinking — and what it takes to keep a 15-year-old brand like Angry Birds relevant in a rapidly changing industry. A must-listen for anyone in gaming, growth, or marketing who wants to understand how product-led creativity drives long-term success.
Even Angry Birds can’t rely on fame alone.
In this episode, Andre Kempe sits down with Luis de la Cámara, VP Global Marketing at Rovio, to discuss how product-led growth, AI, and creativity keep one of the world’s most iconic gaming brands relevant.
Luis shares how Rovio connects product insights with marketing strategy, how creative testing can influence gameplay, and why AI and machine learning are reshaping both advertising and game design.
He also dives into recruiting in the AI era, building teams that balance deep technical expertise with creative, cross-functional thinking.
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Key Takeaways:
👨💼 Andre Kempe — CEO, Admiral Media
LinkedIn | Admiral Media
🎮 Luis de la Cámara — VP Global Marketing, Rovio
LinkedIn